There will always be a cheaper competitor. The only strategic option is to make the difference by providing the best satisfaction to your clients. The challenge is to combine highly fine-tuned service provision with reasonable costs, without stumbling over your own complexity.
The service innovation we are looking for is using mainly what you already have in another way, so it increases client satisfaction and uniqueness of your service or product without necessarily increasing its cost. In many cases, better service even reduce cost.
What value will this create?
- Innovate your business which is under constant cost & price pressure! Create value added for your customers, right-fitted to what they want to pay for.
- Calibrate the service proposition to make sure it is viable on price, cost and effort level.
- Make sure that the service implementation approach is realistic and really delivers the expected results.
- Fine-tune your service organization to only deliver the services for which clients are willing to pay or to remain your clients. Make sure that evaluation and improvement cycles are part of service strategy and implementation.